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[High-tech LED Special Feature] [Source: "Good Products of LED" April 2015 (Total Issue 64) by Gaogong LED|Gan Qin] Recently, a reporter from Gaogong L ED went to Youguang Equipment, Advanced Optoelectronic Equipment Co., Ltd. (Hereinafter referred to as "Yuguang Equipment") At the time of the investigation, just at the door, a large truck just loaded the company's new equipment at the door of the company's plant. Chairman Liang Guokang was busy directing employees to move the equipment into the plant and the entire workshop A busy scene.
"This year, the domestic market is relatively hot. Our workers are already too busy and are now adding production equipment. At present, our production line has opened two shifts, and equipment factories rarely open two shifts." Liang Guokang said .
Liang Guokang joined ASM in 1978, and his nearly 40 years of industry experience has made him very familiar with the global packaging industry. Under the leadership of Liang Guokang, Youguang Equipment, established in 2007, has grown into a well-known domestic LED packaging equipment supplier within a few years, mainly producing LED multi-function automatic die bonding machine and LED high-speed wire bonding machine and other equipment.
In 2014, Liang Guokang decided to slow down the domestic market and focused on the target market abroad. Facts have proved that Liang Guokang's decision is correct. In 2014, Youguang Equipment's domestic sales were 70 million yuan, while foreign sales reached 15 million US dollars.
Liang Guokang introduced that through the layout in foreign markets in the past few years, we have found that there is a big difference in the operation mode of foreign markets and domestic markets. The first is that domestic customers pay more attention to prices, while foreign countries pay more attention to product performance, but prices are secondary. Secondly, in terms of payment, there are generally long domestic billing periods, while foreign countries are paid in cash at one time.
However, Liang Guokang said that from this year, Youguang Equipment decided to shift its focus to the domestic market. The most important reason is that the manufacturing industry abroad is easily saturated, and the demand is difficult to break through. Liang Guokang said, "The layout of the domestic market will focus on cooperation with some large-scale packaging companies, and plans to use 3 years to make the largest domestic shipments of equipment companies."
At present, Youguang Equipment has close cooperation with large domestic packaging companies including Hongli Optoelectronics, Dongshan Precision, Xiamen Xinda, Sanan Optoelectronics and other companies, and the progress is relatively smooth.
It is understood that the company ushered in a new year in early 2015. In just one quarter, the company's domestic equipment sales reached more than 110 units, with sales exceeding RMB 20 million. Liang Guokang said optimistically, "From the perspective of this year's market situation, domestic packaging companies' acceptance of Youguang equipment is still very high."
In addition, the packaging equipment of Youguang equipment has recently passed the bidding of an enterprise in Shanxi. According to field tests, the output of 9 equipment of the company is equal to the output of 10 equipment of the same company. That is to say, the daily output of the company's equipment is higher than that of the same company. 10% more. Strive for "refinement" At present, the business of Youguang Equipment mainly includes three major parts: die bonding machine, wire bonding machine and LED custom equipment. Liang Guokang said that the previous important indicator for evaluating packaging equipment in the industry was output, but this lacked a comparison standard. Future output is only one of the factors for judging equipment, and the yield rate is the most important factor. Therefore, the requirements for equipment accuracy will be Higher and higher.
"In the future, customers will not only value production capacity, but also the hidden costs in production. After all, the future PK industry will focus on refined management. Among them, a good product rate will have a great impact on the profit of the product." Liang Guokang example, for example Among them, 10% of the 1K lamp beads are profits. If the yield is poor by 1%, the profits will be lost by 10%. "With the trend of the equipment industry entering the era of low profits, the yield rate is the core competitiveness of the enterprise.